For example: Klein Theatre is in duPont Hall, Fredericksburg, Va. "Klein Theatre" doesn't work on it's own, and it doesn't work with "in duPont Hall, University of Mary Washington." All you get with that result is a placemark dropped in the middle of campus. "duPont Hall, Fredericksburg, Va" works perfectly. You can include this information in the "location" field for your event, and provide further instruction, such as Klein Theatre or duPont Gallery in the event details.
See for yourself:
- Klein Theatre, duPont Hall, Fredericksburg, Va - shows center of campus
- duPont Hall, Fredericksburg, Va - shows exactly location of duPont Hall
Why does location matter?The calendar can provide direct Google Maps directions for users, including those on their smart phones using GPS. They can get turn by turn directions to your event with the tap of a finger. That's pretty handy!
For more information about the work being done to improve Google Maps results check out these Digital Communications blog posts: